How and why have a blog? This is the question that we’ll be answering in this short article.
You’d like to start your own blog. Excellent idea.
That’s a solid decision right there. Now, though, you’ll need to be crystal clear about the following:
– Where do I start?
– How to make a blog?
– What do I write for?
– How does (would) it look?
Many people get discouraged when those questions come up. You shouldn’t be afraid, though. There’s an answer to all of them.
Still reading? Great. Let’s do this then…
Below, you’ll find answers to 6 of the most common questions when it comes to “why have a blog”.
Quick Note: If you do not have the time to create an awesome blog, feel free to contact us and we’ll do the job for you in a completely unique way. Also, you might want to pay some attention to our “Autopilot Publishing” service (where we do all the hard work for you on a consistent basis).
< 1 > Why do I need my own blog?
The idea of “exposing” yourself online is often scary and many people feel weird about it. However, the benefits of that “exposure” can be limitless and it’s totally worth it.
Owning a blog doesn’t take a whole lot of time (plus, we can fully automate the process for you). Blogging could be a way to express your artistic nature and a good income source for your family budget. Important note, you should not be focusing on the money just yet…
The majority of people think that they wouldn’t be able to write decently and nobody would like what they’d written. That is why they never start. That’s shouldn’t be stopping you, even the opposite is true, you should focus on improving your writing every day.
In case you are running a business and don’t have a blog yet, man, you should consider one right this instant because having a blog (especially having a well-made blog) could help you get a ton of traffic from Google.
Why do I want to have a blog? That’s the question you’d need to answer in order to move on to the questions below.
< 2 > What niche would I like to be in?
You don’t read a blog because it looks good. You don’t follow a blog just because someone publishes some stuff on it. You read a blog because you actually care and are interested in what the author has to say.
If you want to have a successful blog, you’d better pick a niche that’s the right fit for you and also a niche that’s not oversaturated.
But wait, what is a niche?
Usually, when someone says niche, people think of a certain topic. That’s partially correct in the world of blogging.
When you think of a blog niche, you should think of the following:
– a topic that’s of interest to you and you can bring value to.
– a target audience that you’d like to attract.
– a unique approach.
The key to positioning yourself as an expert in a certain field is closely related to the niche you pick.
The niche could be your passion.
You might be passionate about Mexican food or medieval history… or even video games. You know yourself better than we do, so you should know what you’re passionate about.
There’s a strong correlation between the niche, the audience that’s in it and the bloggers that are in that niche.
To help you get through this step, we’ll give you a couple of “why” questions:
– Why is it that you care about this topic?
– Why others should listen to what you have to say?
– Why that’s a niche that you think you could add value to?
Remember, when you’re writing for everybody, you are actually writing for nobody.
< 3 > What domain name should I go for?
Congratz for making it this far. That’s a good sign. If you’ve come to this point, there’s no turning back.
So, what would the domain name be?
It’d better be:
– easy to write
– easily pronounceable
– easy to remember
– not too complicated
– not too long but not too short as well
Your main goal here is to pick a domain name that’d stick in the minds of your visitors.
It’d be worth to invest some time on that part as that’d be your brand and you don’t want to play games with it. It’d better be strong!
For the guys who already have a domain name… we hope you figured out that part the best way possible.
< 4 > What platform do I choose?
One of the platforms that you might want to consider is WordPress.
WordPress is one of the biggest platforms in the world when it comes to blogging and making business online in general.
WordPress can be used for free but if you want to be serious about your blog and business, you’d better have a professional (someone like us) configure it for you.
WordPress has a large set of plugins and custom features but if you don’t know what you’re doing, you might get yourself to a place you don’t want to be, metaphorically speaking.
There are other platforms out there too. One of them is blogger.
Also, you might want to have a fully custom blog (w/o using a platform), however, that’s more expensive and more time-consuming.
Whatever the case might be, feel free to contact us if you need some help with your (new) blog. Вe can fully automate the process for you.
< 5 > What would the design be?
Your design should be supporting your niche, your domain name, and your brand identity really. The more, the better.
Practice shows that the simple the design, the longer visitors stay on a page. Of course, that really depends on your niche but still. If you overcomplicate your design, you might harm your functionality. We suggest you keep the balance between these two.
You should have some sort of a feeling about your design, as designing is a form of art.
If you have difficulties in transferring your thoughts onto a web page, feel free to engage us. We are leaders in developing online solutions without using templates. We can do whatever you like.
< 6 > How do I get visitors?
So, imagine your blog’s up and running but nobody is visiting it. Sad, no?
That’s what happens to 80% of the websites. They do not get any visitors.
Imagine all the hard work you’ve put in… and finally, nobody shows up to see it.
Metodiev Design to the rescue.
There are many ways to generate traffic to your (new) blog.
Here’s a couple of them:
– Organic Traffic
That’s the bread and butter for most of the blogs out there. That’s the traffic that comes from Search Engines, like Google for example.
But how do you get Google to rank you higher in its SERP? Well, that’s another topic that you might want to read more about – SEO Optimization.
Picking the right keywords is also related to your organic traffic success.
Organic traffic is one of our main methods of generating visitors, therefore, we strongly encourage you to go for it.
After all, you might get a ton of traffic if you know what you are doing.
Plus, you can analyze the behavior of your organic traffic visitors with the help of Google Analytics so that you know if organic traffic works best for your business/blog.
– Social Media Traffic
Another great place to get some traffic from is social networks.
It’s been proven over time that if you have a good marketing strategy, you could “earn” a lot of traffic from the social media websites out there – Facebook, Twitter, Pinterest, Instagram and so on.
Every time you publish an article on your blog, you might want to share it with your friends via social media. That’d surely help you generate some traffic. Especially, if your post goes viral.
We do not recommend sharing your blog articles to all of your social media accounts. That’d bore people to death and they might un-follow you.
– Guest Blogging
Guest Blogging is an awesome way to generate some targeted traffic to your website.
All you need to do is to connect with like-minded bloggers and ask them if they are okay to write them an article, in which you could “politely insert” a link back to your website.
Above we talked about 6 important questions you’d like to know the answers of when it comes to “why have a blog”. Now, it’s your turn to share some information with us. Of course, we’d be happy if you share this post with your friends.
Before you go, you might want to check some ways to earn money out of your website. That’s a pretty detailed article of ours where we share cool ways to make money.