If you are a business owner, “working with clients” is something that you’d really need to master. In this article, we are going to be sharing some tips and tricks that you might find useful when dealing with your clients.
Based on our experience, there’s nothing more disturbing (and painful) from a client rejecting their design, after many sleepless nights spent on it.
That’s heartbreaking, you gotta trust us on that one!
In 9 out of 10 cases, that’s related to you not asking the right questions at the right time. You must be 100% on the same page with your client.
In order to be on the same page with your client, it is of crucial importance that you know the following:
- What do they want (exactly)?
That way, they’d feel that their wishes have been heard and you’d know specifically what needs to be done.
- What’s in it for you?
That way, you’d have the “inner peace” to build a perfect website for that client of yours.
Let’s dive in even deeper.
< 1 > What business are you in?
That’s a really basic question and it is super important to know what business your client is in.
Reading this, you might be thinking… “dude, that’s very shallow”. But for real, you really need to make sure you deeply understand the business they are in so that you could provide a relevant solution to them.
The answer to that question is going to determine the decisions you are about to take in the design process later on.
< 2 > What would be the purpose of your website?
There are some variations to that questions, like:
“What goals you’d like to accomplish through your website? Why do you need a website in the first place? Do you need more sales? Do you need more leads? What is it?”
If they answer “we just need more money”, dig deeper because that’s not a legit answer. Bottom line is always related to making more money, but what’s the strategy? What’s the purpose? What’s the plan to get there?…
Metodiev Design suggests: Don’t take on a project until you are 100% sure what the client wants (exactly).
Very often (again… based on personal experience), the project your customer is talking about might not be the same thing you are thinking about. That is why you’d better be on the same page.
In case your client doesn’t have a clue of what the end goal is, you might give him/her some suggestions. Make sure they understand what you mean, though.
< 3 > Who are your competitors?
Ask your client about the competition. Who are they? What websites do they use? Do they have websites at all?
Ask your client to outline things they like about the websites of their competitors. Also, ask them about the things they don’t like.
Looking over the shoulder of your competitors is not something bad. Otherwise, how would you know that you are outperforming them? You need to know what they are doing so that you could do things better (or differently).
Let us give you an example. Imagine the majority of the competitors of your client don’t have a “blog” page or an “about us” page. That is one way to outthink them.
While on that topic, here’s 8 ideas on how to have a killer website.
< 4 > What is your target audience?
It’s awesome to have some specific information about your client but it’s even better when you know stuff about their target audience. Why? Because you’re going to be building a website for them (in a way). They are going to be the end users, after all.
So a question like “Who is your ideal customer” may do wonders for you… and for them too.
It’s vital to know this. Here’s why. Imagine how a website “tailored” for teenagers would look like. Now, imagine how a website that’s intended for lawyers would look like. You get the idea.
Of course, there are web design trends that you’d better follow but again, knowing who their ideal customer is may do wonders for you and your client.
< 5 > Have you ever had a website?
Believe us, that’s gonna save you a ton of time.
If their answer is positive, you’ll be in a position to tell right away what’s NOT working for them (or at least the most part of it). That way, you’d be having a flying start because they’ll most likely know what exactly they want to be changed.
And if their answer is negative, well, you could start from the very beginning and take it from there.
Now, you should feel a lot more confident when working with clients.
Although web designers and web developers like to code, they’re also artists and they’d like to get sh1t done (or at least we like it).
Go ahead and create some websites. If you don’t feel confident enough, feel free to contact us and we’ll help you.
Bonus: Make sure your client knows your price beforehand and is fully aware of what they’re getting for it.