So you have (kind of) taken the decision to have your own website. You are ready to look after it, the same way as if it was a child of yours. Dedicated to helping it grow until the point it becomes a grown-up and being in a position to take care of itself (and of you too).
If all of the above makes sense to you and you are positive about it, then there’s a good chance you are on the right path to creating a “killer website”.
Once your killer website shows up, it’s your responsibility to help it grow. And in the beginning, that’d not be easy.
“It’s very hard, in the beginning, to understand that the whole idea is not to beat the other runners. Eventually, you learn that the competition is against the little voice inside you that wants you to quit.”George Sheehan
In order to help you in this endeavor, we’ve managed to come up with a list of 8 tips for a killer website.
< 1 > Your message is of crucial importance
Let your logo, the color scheme you’re using, the menus, and all other parts of your website be in conjunction with what you’re trying to communicate to your visitors, with your message. That’s not only going to supercharge your message but it will put you in a position of expressing yourself or your brand in a unique way.
< 2 > You’d better have a clearly visible navigation
Whenever someone visits your website, chances are, they’d like to find something fast. And without proper navigation, they won’t be in a position to find whatever they’re looking for quickly.
Your visitors would thank you (sometimes implicitly) for being smart enough to provide them with navigation.
< 3 > Use high-quality images
That’s not necessarily a bad practice but whenever you use such services, bear in mind that it’s a good idea to pick 2-3 images and that’d be completely enough.
We’ve noticed that website owners often overload their website/blog with images, which is not a good idea, even if they are of high quality.
You can read some more about how to have a lightning-fast website and what images have to do with it.
< 4 > Make sure your content is well-structured
An important note here is to have some white space between your paragraphs so that the text could “breathe”, as they say.
Having a good content structure is like having a good haircut. When done properly, it captures the attention of people around you and makes a good impression on them.
< 5 > Call to Action
Since the dawn of time, taking action has proven its effectiveness – no matter whether we’re talking about wars, celebrations and whatever the case might be. Taking action is of extreme importance when it comes to sales too.
Don’t keep your visitors in the dark. He/she needs to know what to do when they land on your website.
That one tip could take your sales/conversions to a whole new level.
There are cases where the call to action (button or message) might be pointed towards other things, different than sales. For example, you might want to “politely” ask your visitors to comment or share your content.
< 6 > Don’t be afraid of using the “white space”
If you were to ask someone if they were afraid of “nothingness”, their answer would likely be positive. However, that doesn’t apply to the web design.
In the web design (especially in the last few years) the following is true:
less is more
Indeed, when you don’t overcomplicate things, you end up having a pretty decent design that people love.
So the bottom line when it comes to using white space is… use it wisely. And if you were paying attention a moment earlier (when we talked about navigation), you’d know that your visitors would be glad you made it so simple and easy for them to find what they’re looking for.
< 7 > Be responsive
We all know the feeling of landing on a web page that’s not optimized for mobile while surfing the web with our smartphone. That never makes a good impression.
Nowadays, you must have a mobile version. And a tablet version too.
Plus, with the new hardware that’s coming out, you get all kinds of sizes and resolutions. There’s a good chance your website would be facing a massive invasion of “where’s your contact button? I don’t see it when I fold my screen”… You get the idea.
Bottom line, having a responsive website is important not only for your customers but for Google as well.
< 8 > Be relevant
Just like in everything else, there are trends in the web design too. It’s always a good idea to know what’s trendy right now, but what’s even better is to make trends.
Making trends is not an easy task and it requires you to be very much aware of what’s going on in the web design world. Once you start making trends then, you’d be on a whole different level.
If you manage to incorporate the above tips into the design of your website, you’d be having a killer website indeed.
We are about to wrap this up with some words related to your personal touch. Always try to innovate. Don’t be afraid to express yourself and/or your brand through your web design, and of course… test, test, test.
If at some point, you feel that you can’t do it all on your own and need some help, feel free to contact us and we’d be happy to assist you.