You have a great website that is completely aligned with your goals, mission, and vision. Its design is awesome, it works like a charm, however, it doesn’t make you (enough) money. So “how to earn money from your website”?
You most likely are aware of those popup windows that are super annoying but truth to be known, they are performing extremely well in capturing visitors attention.
Thanks to the fact that they capture attention, they are a great method you could use to earn money from your website.
Of course, there are many ways to earn money from your website and in this article, we are about to reveal 7 of the most popular methods.
Interested? Let’s dive in!
< 1 > PPC (Pay Per Click) Advertisement
Google AdSense is the most famous PPC network you could choose. There are many others, of course, but it’s up to you to decide what fits best for you and your website/audience.
The main idea here is to sign up for one of the PPC networks out there (like AdSense, as mentioned above) and obtain code fragments. Then place these code fragments onto your website. Not just anywhere. Use some kind of a strategic approach.
As soon as the code fragments are in place, Google AdSense’s going to start showing ads to your visitors based on what they recently viewed.
For example, if they just looked for a MacBook Pro 15” on Google, there’s a good chance that they’ll get some MacBook Pro 15” buy-now-suggestions once they land on your website and you show them contextual ads.
What’s the deal here? You are getting paid every time someone clicks on the ads.
This method works well if you have a high amount of visitors.
Two factors to look for when choosing a PPC network are:
- CTR (Click Through Rate) and
- CPC (Cost Per Click)
The type of traffic is also something you need to be aware of. For example, it’s known that traffic that comes in from social networks is not a good match when it comes to PPC because they’re used to being bombarded with ads and simply ignore them.
Some of the most popular PPC networks are Infolinks, Google AdSense, Yahoo, BidVertiser and Chitika.
< 2 > CPM (Cost Per Mile) Advertisement
In the CPM scenario, it’s all about impressions. This method is very similar to the PPC method, except that it relies on impressions.
How to earn money from your website, CPM wise, is always related to 1000 impressions.
Here’s an example. If you had a website that generated 100 000 page views a month and you wanted to go ahead and use the CPM method (for say $1), you’d generate $100/month.
CPM prices vary depending on the position and the type of the ad. You can get an offer $0,10 but also $10 for 1000 impressions. Sometimes, even more, depending on the niche you are in.
This method is useful for websites with a lot of visitors, like news agency, forums and others.
Some popular CPM Ad networks are Casale Media, Burst Media, Advertise.com and Tribal Fusion.
< 3 > Sell Advertising Space (Banners) on Your Website
Selling your own space is proven to be a decent way of earning money from your website. It gives you the freedom to pick your own prices, based on how many visitors you have and how reputable your website is.
Usually, in terms of sizes, banners go as follows:
- Leaderboard (728×90)
- Skyscraper (120×600)
- Rectangle (300×250)
- Button/Square (125×125)
There are many formats that you (we) could adapt to your web design.
Keep in mind that this method works on websites that are already well established and here it’s your responsibility to find people to sell that ad space to, so to speak.
< 4 > Affiliate Marketing
The Affiliate Marketing is so popular nowadays that almost anyone that has a blog is using it.
This method is all about finding someone who’s willing to give you a commission for each sale you make for them.
When you think about it, you subconsciously sell other people’s stuff all the time, wouldn’t it be great if you could make some money out of that?
It’s so popular that there are multiple vendors that would provide you with customized ads and/or banners so that you choose them as an affiliate marketing partner.
Some programs you might want to check out are SEO Book and WPX.
If need be, contact us, and we’d be happy to help.
< 5 > Sponsored Reviews
Earning money from your website with the help of sponsored reviews. Now, we are talking.
You can use different platforms to promote the products/services of someone else, like YT and Instagram for example.
Bear in mind that you should have a decent reputation in order to benefit from sponsored reviews, otherwise, nobody’s going to be willing to pay you to promote their products/services.
When it comes to Sponsored Reviews, we always recommend being fully honest with the products/services you’re promoting. Don’t do it just for the money because you risk harming your reputation and your Brand in general.
< 6 > Premium Content
We’ve been noticing lately that the number of website owners that create Premium Content grows drastically.
You’ll often see “Become a Pro Member for only $68/m.” and that’s totally fine as long as the content “on the other side” is relevant and unique.
There’s nothing wrong in having a section of your website (for example) that’s just for Pro members.
After all, if you have such a section, you’ll know that it’s worth the money. You wouldn’t put content there just for the sake of money, 100% it’d be a useful content that users can’t find elsewhere.
< 7 > Pop-ups and Pop-unders
We mentioned them at the very beginning of this article and we are on our way to finish up with them. They for sure are annoying but a working solution, especially when it comes to earning money from your website.
In the example above, money doesn’t come in right away. If you’d like to read more information on that topic, feel free to read our book “The Secret to SuperCharging your Website”.
As to the popups, you could experiment with them and see what works and what doesn’t. Just bear in mind that there are software products out there (you might be using such right now) that blocks popup windows and in this sense, you can imagine how annoying they are… but again – they work.
Conclusion
Before we “call it an article”, we’d like you to know that if your website is still new, don’t prioritize the monetization yet. Provide value first, otherwise, visitors would feel like you just want their money without providing them with something in exchange.
First, work on building a good reputation, redesign your website (if need be), climb up in the eyes of Google and then you can think of “how to earn money from my website”.
Don’t get us wrong, it’s highly recommended to know what your preferred method of monetization would be since the very beginning but it’s not a good practice to rush it. That is why you have to have a strategy and we can help with that.
