After “How to create a website?” the next most popular question is “How to Know If It’s Time to Redesign Your Website?”
The answer to that (second) question is definitely not an easy task. There’s a saying out there that goes like “If it’s working, don’t touch it!”. And that’s fair enough.
However, when it comes to web design, your business might get affected by certain web design trends and if you are not following them, you might lose your competitive advantage.
A simple example.
We all have that kind of friends that never say anything new and always wear the same clothes over and over again. Metaphorically, it is the exact same thing when it comes to web design.
If your website doesn’t communicate anything new/relevant and it’s content hasn’t been updated for quite some time, then you must have let it wear its old clothes. It’s just about time you do something about that because your competitors aren’t sleeping.
We, at Metodiev Design, are completely aware of the fact that web redesign is not easy, nor it is simple, but at the end of the day if you don’t catch up with the new trends, you risk losing customers.
Before we begin with the reasons why it’s time (or not) for a website redesign, we’d encourage you to read our article about the mobile version of your website, especially if you still don’t have one. You are losing customers and sales every single minute, so go ahead and read more about that.
Is there a straightforward answer?
Well, the first thing you’ll need to be aware of is whether your website is actually effective. Sometimes there are websites that are 5+ years old and still do the job quite impressively. Whereas there’re websites that are 1-2 years old and they basically su*k, performance wise.
The answer to this question is almost never straightforward, but always make sure you are aware of what your competitors are on the hunt for.
Answering “It depends” is not helping much!
If effectiveness is not enough of an answer for you, we have some statistics that you could use.
Research shows that your website design should be changed every 2.66 years.
Of course, that’s not a requirement of web redesign. More like, an average case scenario. If you decide that it’s time for redesign, feel free to let us know. We can definitely help with that.
In addition, we’d like to ask you another question. Have you thought about using mobile versions all day long? Especially, about 5+ years ago… Yeah, the world’s changing.
In the last few years, we have witnessed multiple masterpieces made up of beautiful animations, sounds and colors.
If you’d like to keep up with the new trends of web design and even dominating, you might want to consider the possibility of a website redesign.
Attention!
Although, it’s hard to answer the question “How to Know If It’s Time to Redesign Your Website”, there are 10 questions that you’ll need to know the answers of.
- Does my website have a mobile version?
- Has my business changed since the last web design (web redesign) I had?
- Does my web design look great?
- Is it fully responsive (TV / desktop / tablet / mobile)?
- Is my website better than the websites of my competitors?
- Is it still effective (has it ever been effective)?
- Am I proud with it?
- Can I count on my website to sell me or my products?
- Would I use my website if I were a customer?
- Do people like my website?
If you have a negative answer to one of the above questions, feel free to make a move. Remember, you have to be honest with yourself when answering the above questions.
What’s the most important thing?
The fact that you are asking yourself a question about web redesign, most likely means that it is time for a redesign. There’s no smoke without fire – some wise people say.
