Chat + Bot = Sales!
The formula above looks good, wouldn’t you agree? The thing, though, is that you must ask yourself a simple question… Would that formula do the trick for my business? Or in other words, would the benefits of using chatbots help your business get to that next level.
In order to answer this question, you’d better be aware of what the pros and cons of using a chatbot are.
If you google “chatbots”, you’ll be presented with a ton of information about the so-called chatbots. However, there are a couple of things that are really important when it comes to them and they are all related to answering customer’s questions in a faster and a more effective way.
What is a ChatBot?
If you are a fan of straightforward definitions, you’ll like the below:
“A chatbot (also known as a spy, conversational bot, chatterbot, interactive agent, conversational interface, Conversational AI, talk bot or artificial spy entity) is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods.”
That’s Wikipedia’s take on chatbots.
But in reality, there’s something special about the chatbots.
They could provide a lot more value than that. They are the websites’ best friends, especially when it comes to websites that are optimized and have a mobile version.
You might be still wondering… but what’s so special about them?
They’re special because they can be set up in a way to collect information for your potential customer and whenever your customer lands on your website, they’ll be presented with a solution that’s an exact match to their needs.
One of the coolest benefits of using chatbots is that they are capable of taking the human factor out of the equation, meaning, you could be having an assistant that’s 24/7 available and working for you, without having to pay an insane amount of money. That could save time and money.
And that’s not all. Here are 5 benefits of using the chatbots.
< 1 > Always “Ready” to Talk to Your Visitors/Customers
They are incredible at communicating (when set up the right way) with your visitors/customers. Always ready. Never tired. Dedicated to achieving your goals.
Chatbots are a common practice in the Social Media World. Think of Businesses or famous people. They usually use chatbots.
They optimize time and help you answer customer’s queries in an instant.
Again, wouldn’t it be great to have someone working for you 24/7 and following the instructions with an exceptional precision? A dream come true, no?
< 2 > Higher Satisfaction Rates
Because of the fact that most chatbots are using artificial intelligence (AI), you can count on them to learn stuff about your visitors and respond to them really quick.
As time goes by, your chatbot becomes more and more knowledgable and can help your customers choose the right product for them, which reduces “the search factor”.
That inevitably is helping you raise your Satisfaction Rates, which in its turn gives you a competitive advantage in the SEO Optimization world.
< 3 > “Natural-Born Salesmen”
Did you know that a chatbot could actually be your best sales “guy”? Well, that’s a fact and now you know it.
A chatbot could be acting as a personal assistant to your Customer and in that sense to guide them through your products/services, based on what the Customer needs.
They could also help them by filling in some forms on their behalf -> like payment details, delivery address and others.
The process of ordering with the help of a chatbot takes much less time when compared to an order made with the help of support technician. Plus, Customers find that a way more convenient.
As you might have guessed it, our “Robot” fellas can be used in almost every industry. They can help in optimizing your business processes and better your marketing and sales tactics.
< 4 > Smart Assistants
A well-developed chatbot, connected to a database, can do wonders for your business. It can book appointments. Also, it could send links to your Customers. Could send messages (SMS) to your Customers. And, of course, to accept payments.
As mentioned earlier, they could do a lot of things for you without you having to lift your fingers, which would lead to more free time and money that you could invest in something else.
< 5 > Affordable Pricing
It very much depends on the company you choose to build/set up your chatbot, but in most cases the prices are affordable.
By all means, it’s less expensive to have a chatbot deployed and configured, rather than hiring a new employee that doesn’t know a sh!t about your business.
In the latter case, you’ll need to invest a bunch in education to get them “up and running”. And still… the employee wouldn’t be working 24/7 for you (law regulations).
An important note here is to get your hands on a chatbot that can teach itself as time goes by (AI). That would allow you to model its behavior and achieve even greater results.
After all that we said above, keep in mind that the formula below could be making you a lot of money.
Chat + Bot = Sales!
In case you need some help when it comes to setting up and configuring a chatbot, feel free to contact us and we’ll do the heavy lifting for you.
Update: Messenger chatbot is one of the most popular bots out there right now. It’s pretty reliable too. It can be configured in a way that looks like a game that captures (and keeps) the attention of your visitors. That’s a handy feature, especially, if you want to keep your potential buyer on your FB page (or web page) for a little longer… till you show up to finalize the sale.