So you want a website that stands out? In this case, you might want to consider some best practices and golden rules when it comes to your typography. A Perfect Typography is a must when it comes to your success online.
The thought of having 100 000+ different types of fonts, plus 16.8 million colors by itself is a scary thought, wouldn’t you agree?
For some people that could be a huge opportunity with limitless possibilities, whereas, for many people, the thought above is as scary as hell because they don’t know where to start.
If you are on the side of the brave ones – good for you, however, if you feel like you don’t know where to start and want to know some best practices related to the perfect typography, keep reading.
We are about to share the 6 golden rules of the perfect typography.
It would take less than 10 minutes but at the end of the article, you would know the best practices related to the perfect typography, so that you can build a website that stands out.
Let’s do this!
< 1 > Pick a Great Font
Every single word/sentence you read online is being displayed onto your screen with the help of a certain font.
The font has the power to control the reader’s emotion.
We are sharing 7 of our favorites when it comes to fonts and perfect typography:
2. Brandon Grotesque
3. GT Haptik
7. Alright Sans
If none of the abovementioned fonts is a perfect match for you and your website/project, you can use google to help you find even more fonts. Then come up with a list of 3… and then pick just 1. From our experience, that’s the know-how of picking the perfect font.
We’d be happy to know what are your favorite fonts. Write a comment and let us know.
< 2 > Use Font Size Reasonably
Studies show that the bigger the font, the bigger the influence it has over our emotions and feelings. Even Wikipedia users complain about the Wikipedia font sizes.
Yet… most of the time, we’re faced with the challenge to read articles that are utilizing too small-size fonts online.
Of course, it’s not a good idea to have a font that’s so big nobody can even read what you’ve written. That could put people off. But whenever the font is big enough, it’s easier for people to read the content.
We suggest choosing your main font size within the range of 15-25px.
< 3 > Make Sure Your Headings Stand Out
Your headings are a very important part of your website structure.
They help your visitors/readers navigate through the content.
A best practice is to have your headings 80-100% bigger than your main text and the sub-headings could be 30-50% bigger than your main text. That way you’re forming a structure that your customers/visitors will love.
< 4 > Don’t Forget the Line Spacing
In order to have the perfect typography, you’ll need to make sure that the letters are left enough space between them so that they could “breathe”.
It’s important to have just the right amount of the so-called “white-space”.
A best practice is to have the line spacing anywhere between 1.1 and 1.4em. That also helps you gain “text volume”.
< 5 > Add Some Space Between the Headings and the Main Content
The space between the headings and the main content plays a significant role in the way your readers navigate through your content.
We suggest that space be anywhere in the range of 15-30px so that your readers can visually separate the headings from your main content.
< 6 > Use No More than 90 symbols per row
Another good practice is to have between 45-90 symbols per row. The perfect length is known to be 66 symbols.
Studies show that whenever you get to the next line of a text you’re reading, you feel some sort of excitement. That is why if your text is more than 90 symbols, you might just bore your readers instead of having them excited.
Metodiev Design Suggests
No matter what the project is, you need to know that having the perfect typography can make or break a website.
While on that note, perfect typography can keep your readers longer on your site, which’s positively affecting your Bounce Rate. Bounce rate is related to your SEO Optimization.
Is the font good enough? Is the size big enough? Is the length enough? Whenever you are in a position to answer the above questions and the answers are along the lines of “Absolutely”, then you’ll have the perfect typography.
If need be, contact us and we’ll help you with you project and its typography.