If by chance you are reading this through your mobile phone, the answer to why should you care about having a mobile version is in your hands.
Nowadays, people use their mobiles on an everyday basis. That’s becoming more and more popular as the
A mobile device is the preferred method of browsing the web for more than 70% of the people around the world. In this sense, if you still don’t have a mobile version of your website, you are definitely losing visitors + attention + sales.
Below, you will find 7 of the most common reasons why you must have a mobile version of your website. Even if just one of them seems relevant to your business, you might want to reconsider the fact that you still don’t have a mobile version.
< 1 > Search Engines (like Google) like websites that have mobile versions.
Google improved its algorithm in 2015 so that it could put mobile-friendly sites ahead of the crowd. Google’s mission is to present the searcher with the best websites possible and yes, that also includes websites that have mobile versions.
< 2 > People use their mobile devices everywhere and all the time.
Be it for fun or work, people like you and I constantly use their mobile devices because they are a lot more comfortable to use, especially compared to desktops.
If you think about it, people want to connect with you and get what they need as fast as they can. And if you can’t give them that – we’re sorry for you… they’ll go to someone else’s website.
You might want to check out “The Thumb Zone” article at this point.
< 3 > Mobile version helps you build trust.
No matter the niche you are in, everyone that tries to visit your website through its mobile version would be satisfied with the “extra mile” you went for in terms of optimizing your website. That would be a huge plus for you because they’d trust you more easily. You’d be the guy/business that provides their products/services in a more mobile-friendly way.
< 4 > Dominate the market!
Imagine a situation where every one of your competitors had already optimized their websites for mobile…
How would you feel if you were a Customer and had visited 5 websites while on the hunt for a new tie? All of the websites you visited were optimized to have a mobile version and suddenly you open up a website with your mobile phone that has nothing mobile in it… would you even pay attention to it?
Visitors would expect you to have mobile version.
< 5 > You can reach more potential Customers if you have mobile version of your website.
One reason, as we mentioned above, is that mobile version will help you rank better on Google.
Another reason – research shows that 40% of the users who primarily use mobile phones to browse the Internet have not used another device for 8-12 months on average. In other words 100% of these users would never see your desktop version… at all.
< 6 > Happy Customers.
We should not forget that one of the main reasons of having a website is to capture visitors’ attention and hold it as much as possible. That can easily be done if you offer them a unique experience, “tailored” exclusively for them.
The better your Customers feel, the better the chance of them recommending your website to their friends and also the better the chance of them coming back to your website.
< 7 > Your Reputation.
Don’t ever let your website look old(ish) and not optimized for your Customers’ needs. Redesign it, if need be.
That would hurt your Reputation to a great extend.
Practice shows that websites that are not optimized for mobile don’t “live” long.
Web Design is changing rapidly and if you want your website to be one of the leading ones, you’d better have a mobile version.
