Link building has been around for many years now.
Basically, it is the art of placing links from and to your website so that you get more traffic.
Every PRO Marketer and every owner of a business needs to know how to properly use link building.
Why Link Building?
Google’s algorithm is very complex and constantly evolves, however, link building has always been very important part of the factors that can either “make or break” your ranking.
Links are a very strong indication to Google as to whether a website is worth some attention. Think about it, why would someone link to your website if the information there is not useful?
There’s right way and wrong way to do link building.
The right way is to have link building in conjunction with other SEO optimization techniques, plus, it takes a good amount of time until you see some results.
The wrong way is to go ahead and buy some non-related and non-organic links from other websites. Google is smarter than you think. It also knows about Black Hat SEO and punishes it by banning your website from the search results.
Not all links are the same.
The more authoritative the website that’s linking to you, the more important you become in accordance to how Google ranking works.
We are about to teach you how to do link building the right way (we can also do it for you, contact us for more info).
Why else link Building is important for your SEO?
Link building is important not just because Google likes it but also because when it’s done right, it helps you and other businesses around you grow.
As far as Google goes… Google team says that it’s
There are three important factors that you might want to pay attention to:
- Trust and Authority of the website that’s linking to you.
- SEO and content of the website that’s linking to you.
- Text of the incoming links.
Inbound link building.
There are multiple strategies for taking care of your external link building.
- Creating and popularizing your content – it’s of vital importance to have 95%+ unique content that people like and want to share with their friends. You need to be patient because it takes time to write high-quality content (we can do this for you by the way… we offer full autopilot, meaning no extra time and effort on your end)
- Reviews and mentions – you have to make sure that important “players” in your niche mention you. Not an easy task but definitely worth it.
- Links from friends and partners – ask friends and partners you work with to link back to your website. Of course, if they have a decent reputation.
Again, it might be tempting to buy some links from somewhere but keep in mind that that’s punishable by Google.
Outbound link building.
There’s also outbound link building and that’s related to the links you place on your website. Those links should be pointing either towards other websites or towards your own.
This is completely free and it could lead to a ton of benefits, one of which is lower bounce rate, meaning visitors would spend more time on your website.
Tools, related to Outbound (and more specifically internal) link building.
You might be wondering how to know when to link where. Here’s two tips/tools to use when you are not sure:
< 1 > Keyword research for building links.
First, you need to be using specific keywords, closely related to your niche. You can read more in our keywords article (this right here is a good example).
< 2 > Adapt your keywords to your content.
Once you know what keywords you’d be cross-linking, you’ll need to be able to adapt them to your content so that it looks natural.
The second tip is the key. You can go through this article once again and see how we are utilizing the internal outbound link building by cross-linking to some related topics within our own website.
There are thousands of strategies to properly do link building. If you need a professional strategy, adapted to your needs, feel free to contact us.
